The spot features vignettes of ordinary people "frozen" in their everyday routines, not knowing what to do when faced with the threat of losing their homes. A woman stands on her lawn oblivious to the sprinkler soaking her bathrobe; a factory worker stares into space. In the final vignette, a couple stares inertly at their bills until their child appears. Suddenly, his mother is able to take action. She picks up the phone to call the U.S. Department of Housing and Urban Development's "Making Homes Affordable" toll-free number.

"You are four times as likely to die in a house fire if you don’t have a working smoke alarm. For more information on the fire safety campaign, please check online at www.facebook.com/firekills."

RKCR/Y&R and the Department for Communities and Local Government are making an association between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire.

'British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm'

تصويرة بن علي رجعت في حلق الوادي

Heartbreaking. The father leans in to the sleeping son and whispers words of hate in his ear.

In this PSA promoting TLC (which stands for Touch, Look, Check not titty ..), for women to check themselves for signs of breast cancer the usual dry Doctor and/or women demonstrating the how-to have been replaced by hot shirtless men. There's an app called "your man reminder" featuring a cute shirtless guy of your choice that can help remind you to keep checking those tatas. I was going to go on a rant about eye-candy in ads being equally obnoxious whether they be men or women, but then the boys including the Doctor starting dancing at the end and I broke down in a giggle attack. I'm sorry hun, did you say something? I swear I was listening.

Forget shock tactics, hello comedy. A young man "internalising a really complicated situation" as he ponders whether or not to tell his mate not to drive home.

And since you never want to say : "bro, you know I can't grab your ghost chips" he makes the right call.

Legend.

Fancy seeing lingerie model and page 3 girl Rhian Sugden touch herself?

There's a twist at approximately 0:32 that .... the ball(s) drop and all is revealed as this educational viral for MCAC aims to eliminate the embarrassment around checking for early signs of testicular cancer. Bait&Switch guys, they got you.

More at:
www.malecancer.org

From the people who brought you last year's innovative 3D illusion "Pavement Patty", Preventable, along with their AOR Wasserman + Partners and The Media Merchants, has launched another unique preventable injury initiative in time for back to school. As parents and students gear up for back to school, Preventable, together with the BCAA Road Safety Foundation, the City of Surrey and City of Burnaby, is setting up a mobile digital billboard at select schools that will photograph speeding cars and post their photos on the billboard with the message "Before you rush through here, have a word with yourself."

Elisabetta Canalis, actress and the ex-girlfriend of George Clooney, would rather go naked than wear fur. Man, they could have made some really handsome babies those two. Is there something else I should deduce from these ads? Oh, right. Fur is bad, mmm-kay?

Bonus, they made a film asking her about it too, so we get to see her frolicking with her cute dogs intercut with images of chinese fur farming which isn't pretty at all.

Greenpeace are reaching out to South African citizens with some advice about global warming:

White is the new green
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate.

Nespresso sell a lot of coffee around the world, and they use the UN Ambassador/ suave actor/ sexiest man alive George Clooney as their spokesperson. Nespresso's coffee isn't fair trade, and Solidar.ch wants to change this, hoping that if enough people email George and ask him to demand fair trade coffee from Nespresso, they will have to change their ways. In fact Solidar has a list of demands. So what do Solidar.ch do?

Kick a George Clooney-lookalike in the balls with a Nespresso-sign. Of course.

We wanted to share this breathtaking work for World Wildlife Fund. Samuel Abrahams, BAFTA-nominated director from Smuggler, directs this beautiful and evocative spot for WWF through Ogilvy. Cut + Run’s Chris McKay set a lovely tone to the edit with immaculate timing and delicate attention. What do you feel when you see our worlds side by side?

Have you ever grilled a chicken with lightbulbs? No? But you could.

A new public service campaign breaking next week for Austin, Texas’ Live Tobacco-Free program makes the point that secondhand smoke is a danger wherever it occurs, indoors or out. Conceived by Sherry Matthews Advocacy Marketing, Austin, and directed by Scott McCullough, the new 30-second spot, in English and Spanish versions, shows a large tanker truck driving through Austin as a worker in a haz-mat suit sprays unsuspecting residents with thick, billowy clouds of noxious fumes.

"Bubblegum Love", a 20-second animated film created by Blacklist> repped David Lobser, is jam-packed with cute, sensual and playful imagery and tells the story of a teenage girl discovering love for the first time.

The brief from MTV International was to create a piece that was cute and sexy at the same time and expressed the emotions of first love. "Cute and sexy is easy," says David Lobser, "they go to together like chips and dip. The tricky part was finding the right balance, so I channeled a little bit of Betty Boop, as she is a great example of a sophisticated, charming, sexy, intelligent, fun and cute female character."

The end result is a spot that's very tactile and contains images to arouse the viewer's imagination; butterflies in the stomach, 'splashroom' plants, heart butt birds and squirting volcanoes.

The "hug" symbol was chosen for the campaign, but they needed a bigger impact. What could be bigger than having Christ the Redeemer (Cristo Redentor) give the worlds biggest hug?

It's been six months since five major US financial institutions, VISA, MasterCard, PayPal, Western Union and the Bank of America, have stunted Wikileaks by freezing accounts and prevented donations from being made via them. This ad shows Julian Assange in house-arrest at Vaughan Smith's country manor, while spoofing the long-running "Mastercard Priceless" campaign. It's up on youtube today, but with their trackrecord for yanking parody ads that touch on trademarks (see Greenpeace VW) it might be down by tomorrow.

Censorship, like everything else in the West, has been privatized.

The other day Greenpeace came out with this spoof of the Volkswagen "the force / little Darth Vader" superbowl ad, and as usual youtube a.k.a temporary storage for films, has removed the spot(s). (they've been done with the super in all european languages). Nothing can stop the forces of good however, and VW darkside has simply replaced their youtube embeds with Vimeo embeds (hang on, doesn't that break Vimeos TOS? It's advertising....)
Update Turns out the video was suspended due to a copyright infringement notice from Lucas Films, the maker of Star Wars, which just makes me want to slap my forehead, so here I go. *slap* Ow!

The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment. Decide for yourself which documents don't need printing out -- then simply save them as WWF.

Download software: http://www.saveaswwf.com

See also previous post: Forget the PDF, save a tree, save as WWF in December.

Seeking to promote breastmilk in Venezuela, where over 70% of mothers do not breastfeed, UNICEF took breastmilk and packaged it like a formula brand.
With the brand name La Leche Materna, and packaging shaped like a woman's breast, it was positioned as the 'world's best baby milk' to compete against formula milk brands and sold in supermarkets and grocery stores. The campaign reached over two million women.

That is why Unicef launch BreastMilk as a product, with packaging, logo and a whole advertising campaign http://www.latinspots.com/website/comercial.php?id=11963