United Way / NFL - Trust Takes Time (2002) - 0:30 (USA)

Target - Start Something - Tiger Woods (2002) - 0:30 (USA)

New York City - 9-11 - It Stands For Us All - Dennis Franz (2002) - 0:30 (USA)

Djurens Rätt / Animal Rights - Because I'm worth it - (2002) :30 (Sweden)
"For Djurens Rätt we ripped off those classic L'Oreal commercials. We had a model talking about how many animals were being used in cosmetic tests, and how her skin was important to her, and we even used the L'Oreal slogan, 'Because I'm Worth It,'" says Sjöden.
How did they get away with this? Easy, non-profit organizations can't get sued, so this ad went up in cinemas across Sweden for a limited but much talked about run.
abstinence - The choice is yours - USA 2002
Can you say "Backfired!," boys and girls?

Truth - Beach - (2002) :30 (USA)
Truth Beach - anti smoking ads
First quarter

PETA - Fur is Dead - (2002) :30
PETA says that they were going to run this ad during the super bowl, but in the current climate after 9/11 it's deemed "too violent". Like beating women to death with baseball bats is OK any other day.
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