New Swedish armed forces tv-campaign.

These films are running on broad national TV in Sweden. They are all pointing to a massive test site, produced by NORTH KINGDOM for DDB Stockholm. Both site (now only in Swedish, soon in English also) and films were directed by Jesper Kouthoofd.

Here are a few of the films. Please note that the telephone one is a top n tail film running first for 30 seconds without logo, other commercials are shown, then for 15 seconds.


Executive CD: Andreas Dahlqvist Copywriter: Magnus Jakobsson, Linus Östholm, Patrick Dry. Art Director: Fredrik Lund, Fredrik Simonsson, Simon Mogren. Production: NORTH KINGDOM / JESPER KOUTHOOFD.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.