As this stunt actually happened, I seriously contemplated going to that box. Yep. A box, where I'd save another person by taking their seat in the box. The thing that stopped me? I have offspring that need picking up from school, and doubted that I would be let out on time. The turnaround was often a lot quicker than I suspected it would be, which is rather surprising.

Good luck in Cannes with this one, guys.

DDB Stockholm

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.