The Swedish Ministry for Foreign Affairs and Sweden itself celebrated the 250 years of Free Speech we have written into law, by this campaign and a large gathering in Stockholm (See this article for more). In this ad we see famous speeches at the UN, delivered by actors like Emma Watson and Leonardo di Caprio, and Nobel Prize laureate Malala Yousafzai - but with the actual speech edited out. It's just awkward silence, sounds of papers shuffling and nothingness. One could eve say that it is as quiet as the silent majority.

- We see this 250-year anniversary as an opportunity to highlight the importance of a free press and show how quiet the world becomes without free speech, says Anna Björkander, Head of Communication at Ministry for Foreign Affairs.

- In this case we believe that silence speaks louder than words. It serves as a reminder for everyone who take freedom of speech for granted and will hopefully inspire more people to raise their voices for those who have none, says Christoffer Dymling, Copywriter at King.

Client, Ministry for Foreign Affairs Jon Pelling, Project manager, Free Speech Anna Björkander, Head of Communication Tobias Nilsson, Deputy Head of Communication Sofie Hillbom, Head of Strategic Communication Ad agency, King Johan Tesch, Digital Director Christoffer Dymling, Copywriter Jesper Stein, Art Director Axel Lokrantz Månsson, Art Director Frank Hollingworth, Creative Director Pernilla Berg, Account Director Elin Boethius, Account Manager Film production Johan Söderberg, Director Camilla Geijer, Producer Markus Ahlm, Colony, Agency Producer Web production: Blindspot PR: POST
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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