Well, here is a really big twist on a familiar love story for The Swiss Heart Foundation. it's very lovingly shot, and the ending comes as one big sad shock. Nice stuff from Swiss Agency Contexta AG.
Now will someone tell me a joke and cheer me up?

Client: Swiss Heart Foundation Advert title: A Story of Hearts Headline: A heart attack stops life, before it has truly begun. Agency: Contexta AG, Bern, Switzerland (www.contexta.ch) Creative Director: Moritz Staehelin Copywriter: Annette Häcki/Raphael Gammenthaler Art Director: Stefanie Morgan/Moricz Nemeth Agency Producer: Ulysse Schnegg Account Supervisor: Nadine Borter Advertiser's Supervisor: Martin Zimmermann Account Manager: Alexandra Beyeler Production: stories AG, Zurich, Switzerland (www.stories.ch) Producer: Yves Bollag Director: Tobias Fueter D.O.P: Holger Diener Lighting: Attila Doczi Editor: Tobias Fueter/Beni Fueter/Wolfgang Weigl Editing Company: stories AG, Zurich, Switzerland (www.stories.ch) Music: Composer/Artist/Title: Adrian Frutiger Sound Designer: Gian Dolder Off-voice English: Harlan Hogan Post Production Supervisor: Denis Spycher Animation: Cloudscape Production Designer: Adrien Asztalos Special Effects/Computer Graphics: Cloudscape Colour Grading: Fabian Kimoto Line Producer: Nicole Spring Production Coordinator: Heike Schreyer

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.