Talking ants like a boss. Legendary genuine Swiss "weather prophet" Martin Horat is from the Muotathal in Central Switzerland, and here he provides us with the weather this coming winter Based on ants.

Ad agency: Spillman/Felser/Leo Burnett/Zurich


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.