A few other edits of this ad were released ahead of the game the 30 second edit here for example, but here's the one that ran in the Super Bowl. The telco asks for all sorts of annoying changes and finally they get in the box. In-joke: Drake only pretends to be from Canada.

Ad agency: Publicis Seattle

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.