Using Tim Tebow to hammer home the "No contract" USP of T-Mobile during the biggest football game and ad event of the year is a great idea. It's as far away from the forced football references we normally have to cope with as they come, and I still remember the selling point. No contract. Like Tim Tebow. If only every celebrity-ad match was handled this well.
ad agency: Butler, Shine, Stern & Partners, Sausalito