Every speed has a consequence as demonstrated by this spot that is a harrowing. Speed doesn't necessarily cause the accidents, but it does determine the severity of the injury. This spot depicts an accident with seven different outcomes between a car, and a boy on a bike. At the slowest speed the accident is avoided. At the highest? A bike is flying through the air while the car ends up wrapped around a pole. So do the right thing-- slow down. You can't stop the unexpected from happening. But you can control your speed and minimize the damage. Food for thought, no?

Client: TAC Samantha Buckis - Acting Manager, Road Safety Paula Vigorelli - Manager, Marketing Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Creative Directors: Stephen de Wolf & Evan Roberts Art Director: James Orr Copywriter: Elle Bullen Senior Planner: Matt Pearce Agency - Executive Producer - TV: Sonia von Bibra Senior Agency Producer TV: Lisa Moro Agency Producer - Print: Nicholas Short Agency Producer Digital: Maryne Muroni Paul McMillan - Managing Director Naomi Gorringe - Group Account Director Kate Joiner - Project Director Nicole Bishop - Account Executive Production Company: Finch Director: Christopher Riggert Producer: Kate Merrin Managing Director/EP: Corey Esse Production Designer: Lucinda Thomson DOP/Cinematographer: Lachlan Milne Editor: Johanna Scott - The Butchery Sound Design Arranger: Paul Davies - PD Sound Design Music Track & Artist: Byron Scullin - Level Two Music Music Production Company - Level Two Music Post Production Company - Offline - The Butchery VFX: Blackbird
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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