For Taco Bell’s national spot promotion for the Cantina Taco, which comes with a slice of lime, the zesty personality of the citrus plays a starring role. With delicious food at the heart of the narrative, Draftfcb tapped Director Tom Ryan who is known for his organic sensibility that finds glamour and beauty in detail.

With this directorial approach, Ryan has produced work that stands out from the norm and reads as tangible deliciousness. In “Calling Card of Greatness,” this deliciousness comes with a little flirtation as the lime, the self-proclaimed Culinary Casanova, adds a bright citrus note with a playful twist.