Taco Bell’s Cool Ranch Doritos Loco Taco launch has "Hello" by Lionel Ritchie, except sung in Spanish, and a dude at a rainy bus stop trying to create his dream taco. This ad made me cry.

Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Alison McMahon
Music Supervisor: Dave Rocco

Production Company
Bob Industries
1313 5th St, Santa Monica, CA 90404
Director: Zach Math
Executive Producer/UPM: TK Knowles
Executive Producer: John O’Grady
Executive Producer: Chuck Ryant
Producer: Brian Etting
Director of Photography: Manel Ruiz

Editorial Company
Union Editorial
12200 Olympic Blvd, Los Angeles, CA 90064
Editor: Lawrence Young
Assistant Editor: Emalee Arroyo
President: Michael Raimondi
Executive Producer: Megan Dahlman
Producer: Joe Ross

Post Production
Method Studios
730 Arizona Ave, Santa Monica CA 90401
Flame Artist: Tim Rudgard
Executive Producer: Robert Owens
Producer: Stephanie Allis

Company 3
1661 Lincoln Blvd, Santa Monica, CA 90404
Colorist: Dave Hussey

Audio Mix
Lime Studios
1528 20th Street, Santa Monica, CA 90404
Mixer: Rohan Young

Licensed/Composed Music, Credits and Track Info:
Licensed track: "Hello"
Lyrics and music by: Lionel Richie 
Published by: Brockman Music and Brenda Richie Publishing
Recording by: Elias Arts

Elias Arts
2219 Main St, Santa Monica, CA 90405
Creative Director: Dave Gold
Arranger: Dave Wittman
Executive Producer: Ann Haugen
Producer: Kiki Martinez

Shoot Location:
Los Angeles, CA

Additional Deutsch Credits:

Chief Executive Officer: Michael Sheldon

Account Management:
Group Account Director: Walter Smith
Account Director: Amanda Rantuccio
Account Executive: Amanda Schuster

Director of Media and Data Strategy: Kyle Acquistapace

Account Planning:
Chief Strategic Officer: Jeffrey Blish

Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager: Judi Chandellor
Broadcast Traffic Manager: Cybil Weigel


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.