Unlike its English language counterpart, that relies heavily on shtick to tout Doritos Fiery Tacos, this Spanish Language Taco Bell spot is actually built around an idea: no one wants to admit when something is too hot. What it lacks in budget it more than makes up for in smartness.

Either way, it's becoming safe to say that the quality of Taco Bell spots are inversely proportional to the quality of Taco Bell's food.

Group Creative Director: Brett Craig Creative Director: Jason Karley Creative Director: Josh DiMarcantonio Senior Art Director: Gordy Sang Senior Copywriter: Brian Siedband Director of Integrated Production: Vic Palumbo Executive Producer: Paul Roy Senior Producer: Mila Davis Music Supervisor: Dave Rocco Production company: Arts and Sceinces Director: Matt Aselton Director of Photography: Nigel Bluck Executive Producer: Marc Marrie Managing Director: Mal Ward Line Producer: Scott Kaplan 1st A.D.: Craig Pinckes Edit: Cut and Run Editor(s): Jay Nelson Assistant Editor(s): Luke McIntosh and Sean Stender Senior Producer: Amburr Faris Executive Producer: Carr Schilling Post: MPC Colorist: Ricky Gausis VFX: method VFX and Online Artist: Jason Frank VFX Assistant Artists: Patrick Vollkommer Creative Director: Claus Hansen Producer: Stephanie Alllis Music: Massive Music. AFM Stock Music Sound: 740 Sound Sound Designer: Rommel Mollina Assoc Producer: Jeff Martin Executive Producer: Scott Ganary Audio Post: Lime Studios, Santa Monica, CA Mixer: Rohan Young Assistant: Patrick Navarre Executive Producer: Jessica Locke End Tag: Method Studios-Santa Monica, CA Executive Producer: Robert Owens

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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