Unlike its English language counterpart, that relies heavily on shtick to tout Doritos Fiery Tacos, this Spanish Language Taco Bell spot is actually built around an idea: no one wants to admit when something is too hot. What it lacks in budget it more than makes up for in smartness.

Either way, it's becoming safe to say that the quality of Taco Bell spots are inversely proportional to the quality of Taco Bell's food.

Group Creative Director: Brett Craig
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Mila Davis
Music Supervisor: Dave Rocco
Production company: Arts and Sceinces
Director: Matt Aselton
Director of Photography: Nigel Bluck
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Line Producer: Scott Kaplan
1st A.D.: Craig Pinckes
Edit: Cut and Run
Editor(s): Jay Nelson
Assistant Editor(s): Luke McIntosh and Sean Stender
Senior Producer: Amburr Faris
Executive Producer: Carr Schilling
Post: MPC
Colorist: Ricky Gausis
VFX: method
VFX and Online Artist: Jason Frank
VFX Assistant Artists: Patrick Vollkommer
Creative Director: Claus Hansen
Producer: Stephanie Alllis
Music: Massive Music.
AFM Stock Music
Sound: 740 Sound
Sound Designer: Rommel Mollina
Assoc Producer: Jeff Martin
Executive Producer: Scott Ganary
Audio Post:
Lime Studios, Santa Monica, CA
Mixer: Rohan Young
Assistant: Patrick Navarre
Executive Producer: Jessica Locke
End Tag:
Method Studios-Santa Monica, CA
Executive Producer: Robert Owens


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.