Taco Bell: Grandpa Goes Wild 2013 :53 (U.S.A.)
From the youtube description:
"An 87-year old with an appetite for adventure joyrides through a football field on a souped-up, high-speed mobility scooter. And he's got something even wilder up his old-man sleeve for Game Day."
On a positive note, this effort from Deutsch doesn't feel like a Taco Bell spot. It was shot beautifully and the legal line "Do not do this," is pretty funny.
On the other hand, I can't exactly say why i'm not enamored with this. Is it because it's for Taco Bell? Is it because I have seen the ageist "old person acts young," a lot? Is it because Grandpa seems like a dick? Is it because the title "Grandpa goes wild," seems like a very obvious attempt to make something go viral? is it because there's already a "grandpa gone wild," video that is, well, a bit different? Is it because very few teaser campaigns ever live up to their reveal?
Is it all of the above? I don't know.
Either way, it's going in the meh pile.
Agency: Deutsch
Client: Taco Bell
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comments
- Hilarious
2 days 9 hours ago - What is the name of the music
2 days 22 hours ago - צור קשר עם קוקה קולה ישראל
4 days 4 hours ago - אני רוצה ששמי יהיה על בקבוק
4 days 10 hours ago - Name Asaad
Coca cola
Thankz
4 days 10 hours ago - What, no pitchforks and
5 days 1 hour ago - Worth it for your dream
5 days 1 hour ago - I could care less about the
5 days 2 hours ago - Okay, it may be hokey in some
5 days 15 hours ago - What is the name of the song
1 week 1 day ago


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