Ooooh! I know. I got this. The answer is: Your competitor who you spent 29 seconds mentioning.

McDonalds, the king of breakfasts who made the Egg McMuffin a cultural institution. McDonalds who made more money on the sale of their morning coffee than some developing countries. McDonalds who has breakfasts tailor-made around the world including Mexico McDonalds who sells a McBurrito in Mexico...and you mention Ronald McDonald the entire spot.

I know the big story is finding 25 people named Ronald McDonald to shill for Taco Bell breakfasts. But...do they even have anything to do with McDonalds the restaurant?

Client: Yum Brands/Taco Bell Chief Marketing Officer: Chris Brandt Brand Creative Director: Tracee Larocca Director, Brand Experience: Aron North Manager, Brand Experience: Ashley Prollomante Agency: Deutsch Chief Creative Officer: Pete Favat Executive Creative Director: Brett Craig Experiential Executive Creative Director: Daniel Chu Creative Director: Jason Karley Creative Director: Josh DiMarcantonio Integrated Creative Director: Xavier Teo Senior Art Director: Jeremiah Wassom Senior Copywriter: Armando Samuels Experiential ACD: Amy Boe Experiential Copywriter: Catharine Ogletree Director of Integrated Production: Vic Palumbo Executive Producer: Paul Roy Senior Producer: Alison McMahon Music Supervisor: Dave Rocco Mike Sheldon, CEO Account Management Credits: Group Account Director: Walt Smith Account Director: Katie Klages Account Supervisor: Steve Scutellaro Account Executive: McKenna Pickett Chief Strategic Officer: Jeffrey Blish Group Planning Director: Jill Burgeson Director of Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Ken Rongey Director or Broadcast Traffic: Carie Bonillo Senior Broadcast Traffic Manager: Gus Mejia Production Company: Moxie Director: Errol Morris Director of Photography: Dariusz Wolski Executive Producer: Robert Fernandez Line Producer: Julie Ahlberg 1st A.D.: Rick Lange Editorial: Rock Paper Scissors Editor: Grant Surmi Assistant Editor: Arielle Zakowski Executive Producer: C.L. Weaver Producer: Shada Shariatzadeh Post: A52 Colorist: Paul Yacono VFX Supervisor: Andy Barrios Lead Flame Artist: Brendan Crockett Executive Producer: Megan Meloth Producer: Meredith Cherniack Music: Kusiak Music Composer: John Kusiak Audio Post: Lime Studios Mixer: Mark Meyuhas Assistant: Matt Milller Producer: Jessica Locke Shoot Location/s: Residence 1: 521 Grand Ave, South Pasadena, CA 91030 Residence 2: 1150 Rubio St, Altadena, CA 91001 Golden Oak Ranch: 19802 Placerita Canyon Road, Newhall CA 91321 LA Center Studios: 1201 W. 5th St, Los Angeles CA, 90017

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.