At the office meeting where the tach startup folk all eye the most recent PDA's they find that "this just came out" and ... "They're calling this the hot new handheld."

End on moaning and someone saying "Wow", because awkward.

Client: Taco Bell

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.