At the office meeting where the tach startup folk all eye the most recent PDA's they find that "this just came out" and ... "They're calling this the hot new handheld."
End on moaning and someone saying "Wow", because awkward.
Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.