Does your mother smother you? Does she smother your smothered burritos too? Is she as bad as Barbra Streisand in Guilt Trip? Worse? Nope, still can't be as bad as this lady. She smothers and buys fast food, how bad of a combo can you get? I open a can of chef Boyardee at least. Gawsh. Put some effort in it, ma. Sheesh. Also you forgot to remind baby boy there he should use the loofa. Loofah, loofah, loofah!

.....that went weird quickly........

Deutsch LA
Group Creative Director: Brett Craig
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
§ Director of Content Production: Victoria Guenier
§ Executive Producer: Paul Roy
§ Senior Producer: Kristine Ling
§ Integrated Producer: Alison McMahon

Production Company – Biscuit Filmworks
Director: Aaron Stoller
Director of Photography: Simon Duggan
Managing Director: Shawn Lacy
Executive Producer: Holly Vega, Collen O’Donnell
Line Producer: Mala Vasan
1st A.D.: Brad Stevenson

Editorial Company : Spot Welders
Editor(s): Lucas Spaulding
Assistant Editor(s): Ryan Seegers
Senior Producer: Carolina Wallace

Post: The Mill
Producer: LaRue Anderson

Lime Studios -
Sound Designer/Mixer: Rohan Young
Assistant: Jeff Malen
Executive Producer: Jessica Locke


Comments (1)

  • kidsleepy's picture

    Have to say, it's like they really wanted to go full on Jewish Mother but they compromised not to offend anybody. Instead they end up with this ethnically esoteric version. Weird.

    Aug 09, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.