about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (7)

  • Dabitch's picture

    I dig the warning text... But copying the LYNX/AXE startegy is terribly lame.

    Mar 16, 2005
  • caffeinegoddess's picture

    I agree completely! It's very pathetic. Someone must have slept through all their Advertising 101 classes.

    Mar 16, 2005
  • claymore's picture

    They even kinda look like Axe packaging. I wonder when the lawsuit is gonna drop.

    Axe... Tag... both three letters long. I guess they're not exactly going after the polysyllabic male demo, eh?

    Mar 16, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    i don't agree so much cuz i am the guy i just hope some of the stiffs on network start to let them show it during prime time jannet jackson is costing me a lot of cash
    km -

    Mar 22, 2005
  • Hygge's picture

    The warning is great, the rest is so lame and over acted. I bet the product manager is very happy. However, we're not!

    Mar 28, 2005
  • deeped's picture

    A lamer. It would have been better if the mom was ugly... But the warning is well alright - not as an idea but in the handling.

    Jun 12, 2005
  • Bennett's picture
    Bennett (not verified)

    The commercial would have been better if the girl came down and reacted to her mother flirting with her boyfriend. No wonder Gillette discontinued this, this is super pedophilic.

    Nov 21, 2015

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