Gillette goes after the guys who buy Axe by... well... pretty much doing the same thing Axe does.
Ad agency: Arnold Worldwide, Boston
I dig the warning text... But copying the LYNX/AXE startegy is terribly lame.
I agree completely! It's very pathetic. Someone must have slept through all their Advertising 101 classes.
They even kinda look like Axe packaging. I wonder when the lawsuit is gonna drop.
Axe... Tag... both three letters long. I guess they're not exactly going after the polysyllabic male demo, eh?
i don't agree so much cuz i am the guy i just hope some of the stiffs on network start to let them show it during prime time jannet jackson is costing me a lot of cash
The warning is great, the rest is so lame and over acted. I bet the product manager is very happy. However, we're not!
A lamer. It would have been better if the mom was ugly... But the warning is well alright - not as an idea but in the handling.
The commercial would have been better if the girl came down and reacted to her mother flirting with her boyfriend. No wonder Gillette discontinued this, this is super pedophilic.
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