Tag Body Spray - Mrs. Drake (2005) 0:30 (USA)

claymore's picture
Posted by claymore on 16. March 2005 - 14:41

Gillette goes after the guys who buy Axe by... well... pretty much doing the same thing Axe does.

Ad agency: Arnold Worldwide, Boston

Your rating: None Average: 3.7 (29 votes)
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Submitted by dabitch on 16. March 2005 - 15:06.
dabitch's picture

I dig the warning text... But copying the LYNX/AXE startegy is terribly lame.

Submitted by caffeinegoddess on 16. March 2005 - 15:16.
caffeinegoddess's picture

I agree completely! It's very pathetic. Someone must have slept through all their Advertising 101 classes.

Submitted by claymore on 16. March 2005 - 15:17.
claymore's picture

They even kinda look like Axe packaging. I wonder when the lawsuit is gonna drop.

Axe... Tag... both three letters long. I guess they're not exactly going after the polysyllabic male demo, eh?

Submitted by actpoe on 22. March 2005 - 5:53.
actpoe's picture

i don't agree so much cuz i am the guy i just hope some of the stiffs on network start to let them show it during prime time jannet jackson is costing me a lot of cash
km -

Submitted by Hygge on 28. March 2005 - 17:20.
Hygge's picture

The warning is great, the rest is so lame and over acted. I bet the product manager is very happy. However, we're not!

Submitted by deeped on 12. June 2005 - 12:38.
deeped's picture

A lamer. It would have been better if the mom was ugly... But the warning is well alright - not as an idea but in the handling.

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