Hershey relaunched the TAKE5 bar this year under the campaign idea of remixing everyday experiences. Now they've done the same thing with the actual packaging. Created in partnership with IPG Media Labs and Novalia, the TAKE5 Remixer uses conductive ink to create music on the spot.

It's limited release of course, but the TAKE5 Remixer allows users to immediately remix music with built-in speakers. No app required, either. It runs on batteries. because it's old school like that.

The TAKE5 Remixer made its debut at Hotel Thrillist. 500 lucky guests got their own Remixer. But if you weren't part of that exclusive party you still have a chance to win one if you retweeting @TAKE5 using #RemixerSweepstakes. But hurry. Tomorrow is your last day to win. You've got good odds though. At press time so far, Take5's original post has only been rewteeted 44 times.

The Hershey Company Director of Marketing - Dan Mohnshine Associate Brand Manager - Travis Rape Brand Manager - Chris Kinnard Digital Communications Manager - Katy Lee Sr. Manager Communications - Anna Lingeris Barkley Executive Creative Director - Jason Elm VP/Creative Director - Katy Hornaday Art Director - Tanya Karpitskiy Copywriter - Zack Browne EVP Account Leadership - Mike Goff SVP Group Account Leader - Bryan Herrman Account Director - Tyler Cook Account Supervisor - Julie Ray EVP/Strategy + Creative - David Weaver Strategist - Molly Griffin Creative Production Director - Dustin Schirer Motion Designer - Michael Martin Producer - Dany Gimeno PR Account Director - Anita Strohm PR Account Supervisor - Tyler Bowser VP/Engagement Director - Melanie Klein Social Content Director - Marianne Gjerstad Content Manager - Brandon Painter IPG Media Lab: Executive Producer - Margaux Ravis Client Services Director - Samantha Holland Novalia: Creative Director - Scott Varland CEO/Inventor - Kate Stone Designer - Madeleine Kelleyan
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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