Like the lasses on the swings and the lads after footy, this is just one bizarre ARGH as soon as the men have a sip of Tango. Best part, they keep conversing! Except in ARGHHHHHH's, because they're like orange hulks now. Love how the sikh asian turned black body builder too. Must be all that body building tanning oil.

Aired for the first time during the live final of Britain's Got Talent 2013, these ads mark the advertising comeback of Tango. Previously Tango spoofed balls, and Apple tango had you dressing in scuba gear, there was a banned Tango slap and my favourite a near all out war caused by a french exchange student. Yep, Tango are back and they're weird as they should be.

#ARGH campaign is now live on social media too:

Facebook - http://www.facebook.com/youvebeentangoed

Twitter - https://twitter.com/DrinkTango

Ad agency: BBH London
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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