Our friends at Biscuit sent over this ad directed by Steve Rogers for BMF, Australia. Some of the looks Lionel gives the camera through the fridge are pretty darn spot on. Plus, who wouldn't love to find Lionel in their fridge playing a bit of music and pouring them a pint? Although if you do think you actually see Mr. Ritchie in your fridge, maybe you should stop drinking.
Director: Steve Rogers Production Company: Biscuit Agency: BMF, Sydney, Australia Creative Director: Justin Ruben Art Director: Alex Booker Copywriter: Philip Sicklinger Agency producer: Jenny Lee-Archer Post: The Editors Editor: Bernard Garry