Target uses a combo of high-fashion flurry and a bit of wit to alert people to the fact that SuperTargets offer a full range of groceries. Here the lady tearing apart various food packaging in stylish slow-mo reminds me a tad of some 80s executions, and I mean that in the good way. She's eating for two, and baby gets a whole package of Oreos as soon as mom-to-be learns not to spill them all over the floor.

See also Laundry and Bake Sale.

Ad agency: mono, Minneapolis


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.