Artist owned-and-operated bi-coastal digital studio Brickyard VFX recently completed work on Target’s “All Things Merry” campaign. Central to Brickyard’s work on the campaign was digitally replicating a super mom as she seemingly accomplishes ten things at once to prepare for the holidays in “Mrs. Claus Ain’t Got Nothing On Me.” Lead VFX artist Mandy Sorenson explains: “Our team helped map out this particular spot weeks in advance. We worked with Dayton/Faris to create a pre-visualization of the shot which helped us choreograph the multiple moms and determine the framing and camera movements to best tell the story. On set, the pre-visualization was used as a guideline for setting up the motion control, the moms’ actions and the progression of the room’s décor that was a continual build as the spot played.”

Target “All Things Merry” Campaign Spot Title: Mrs. Claus Ain't Got Nothing On Me Visual Effects: Brickyard VFX Lead VFX Artist: Mandy Sorenson VFX Artists: Patrick Poulatian, Chris Sonia Shoot Supervision: Mandy Sorenson Executive Producer: Jeff Blodgett VFX Producer/Head of Production: Diana Young Finishing: A52 Agency: Wieden + Kennedy Creative Director: Rob Thompson & Don Shelford Agency Producer: Kevin Diller Copywriter: Dan Kroeger Production Company: Bob Industries Director: Jonathan Dayton / Valerie Faris Director of Photography: Christophe Lanzenberg Production Design/Art Direction: Victoria Morris Executive Producer: T.K. Knowles, Chuck Ryant, John O’Grady Producer: Bart Lipton Editor: Tommy Harden Telecine: Co3 Colorist: Stefan Sonnenfeld
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