WHY is Olevia spelled Ölevia? If you can't pronounce the ö (which few people who don't speak Swedish can) then please leave it alone. Do you call it ölevia? Hands up everyone who think they know how that should be pronounced! I'm sick of "rock dots" used to make things look cool, these are letters you silly people.

Client: Target Spot Title(s): Olevia/Zune, Virgin/Logitech Air Date: August 2008 Agency: Peterson Milla Hooks Art Director: Bethany Nagy Co-EP(s): Gary Tassone, Aldo Hertz Creative Director: Dave Peterson Prod Company: A Very Small Office Director: Mikon van Gastel EP: Saffron Case Producer: Joanna Fillie Line Producer: Henri Dragonas Editorial: Version2 Editor: Tina Mintus Assistant Editor: Staley Dietrich Bumper Editor: Tony Gannon Post/Effects: Version2 Creative Director/Lead Inferno: Kieran Walsh CD: Ed Manning After Effects Artist: Mike McKenna Flame: Nikk Schlumpf, Randie Swanberg, Aniello Zampella Head of Production: Frank Devlin Producer Michele Watkins

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • deeped's picture

    Hell. People in Dalarna can't pronounce "ö" right either :)

    Sep 16, 2008

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