Artist owned-and-operated bi-coastal digital studio Brickyard VFX recently completed work on Target’s “All Things Merry” campaign. The “All Things Merry” campaign illustrates various characters going about their holiday preparation with ease – decorating for a holiday party, stringing outdoor lights and wrapping children’s presents – to promote Target as a one-stop-shop for the holidays. Brickyard designed and executed pre-visualization, color enhancements and additional finishing work for the campaign. In addition, Brickyard composited select shots in “Power Cord Christmas,” a spot featuring a variety of Christmas lights adorning everything from a barn to a basketball hoop, as well as an epic shot of multiple lit Christmas trees along a waterfront. All effects work for the campaign was completed on Autodesk Flame, with pre-visualization on Autodesk Maya.
Target “All Things Merry” Campaign Spot Title: Power Cord Christmas Visual Effects: Brickyard VFX Lead VFX Artist: Mandy Sorenson VFX Artists: Patrick Poulatian, Chris Sonia Shoot Supervision: Mandy Sorenson Executive Producer: Jeff Blodgett VFX Producer/Head of Production: Diana Young Finishing: A52 Agency: Wieden + Kennedy Creative Director: Rob Thompson & Don Shelford Agency Producer: Kevin Diller Copywriter: Dan Kroeger Production Company: Bob Industries Director: Jonathan Dayton / Valerie Faris Director of Photography: Christophe Lanzenberg Production Design/Art Direction: Victoria Morris Executive Producer: T.K. Knowles, Chuck Ryant, John O’Grady Producer: Bart Lipton Editor: Tommy Harden Telecine: Co3 Colorist: Stefan Sonnenfeld