Forget selling banks with the "for all your roast beef needs" tired old phrases, in Taiwan they'll tug at your heartstrings hard to convince you that their bank is the right choice. Because what is banking? It's saving money for a rainy day, borrowing money for something you need, and in this case it's for that last epic motorcycle road trip across Taiwan, just so you can hang with the gang at beach like you did so long ago.
Edit: I posted this under "Thailand" at first, when the agency credits reads "Taiwan". Man, I need coffee. My bad!
Ad agency:Ogilvy Taiwan
Creative Director: Jennifer Hu
Copywriter: Jennifer Hu, Justin Chia
Art director: Leah Chen
Producer: Abby Ku