Forget selling banks with the "for all your roast beef needs" tired old phrases, in Taiwan they'll tug at your heartstrings hard to convince you that their bank is the right choice. Because what is banking? It's saving money for a rainy day, borrowing money for something you need, and in this case it's for that last epic motorcycle road trip across Taiwan, just so you can hang with the gang at beach like you did so long ago.

Edit: I posted this under "Thailand" at first, when the agency credits reads "Taiwan". Man, I need coffee. My bad!

Ad agency:Ogilvy Taiwan Creative Director: Jennifer Hu Copywriter: Jennifer Hu, Justin Chia Art director: Leah Chen Producer: Abby Ku Director: Thanonchai

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • fairuse's picture

    Epic! I want to jump on my Sportster and ride. That is, if the Bank will lend me the money for a new one. Never the less, it is a great ad.

    Most likely the only bank ad I would not ignore if "Big Bank US of A" ran something like this. Doubt it; American banks only run cheesy ads at best.

    I really like this.

    Mar 30, 2011
  • ivenhung's picture

    well.... this commercial was made in Thailand with a Thai crew, although it's a Taiwan brand and Taiwan agency

    Apr 05, 2011
  • Dabitch's picture

    Man, no wonder I'm confused then. Still, now that we have both words in the post, it'll be found whether you search Thailand or Taiwan. WIN!

    Apr 05, 2011

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