Bonus anecdote, the girl with the fun hair in this elevator shot is a friend of mine. She«s never owned a mobile phone in her life and actually asked the director which way to hold it. Seriously.

agency: & CO
director: Rasmus Laumann

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.