In this ad, Britta complains that Claus is on his cellphone constantly, since he has TDC to TDC where he gets free cellphone calls to anyone within the same network. It begins at breakfast where she says goodmorning and gets an unexpected reply that reveals he's on the phone.

In the bathroom at night, Britta asks Claus not to speak on the phone constantly, and he replies "I totally understand"... to whomever he's speaking on the phone with.

Principal talent: Peter Frödin (Britta) and Kirsten Lehfeldt (Claus) Ad agency: Wibroe Duckert & Partners Client: TDC

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.