In this ad, Britta and Claus try to comprehend how someone can live without TDC Trio: "It's so stoneage". The Sailor responds that when someone wants to reach him, he can sorta sense it, feel it if you will. Claus then retorts: "I can feel it too - because my cellphone vibrates!"

Now, don't try and figure out where pocketless Claus is hiding that cellphone.

Principal talent: Peter Frödin (Britta) and Kirsten Lehfeldt (Claus)
Ad agency: Wibroe Duckert & Partners
Client: TDC

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.