In this ad, Britta and Claus try to comprehend how someone can live without TDC Trio: "It's so stoneage". The Sailor responds that when someone wants to reach him, he can sorta sense it, feel it if you will. Claus then retorts: "I can feel it too - because my cellphone vibrates!"

Now, don't try and figure out where pocketless Claus is hiding that cellphone.

Principal talent: Peter Frödin (Britta) and Kirsten Lehfeldt (Claus) Ad agency: Wibroe Duckert & Partners Client: TDC

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.