Team Canada prepares for Rio de Janeiro and the olympic games. This gorgeously shot ad showing athletes doing their thing in icy landscapes, surrounded by winter wildlife like elk and wolves, while the fire inside of them burns has such a nice build-up I felt like jumping out of my chair and screaming YEAY CANADA!!! sorry at the end. And that's not a bad feat, having me feel all patriotic for a country I've only set foot in once, and that was only to switch flights. Perhaps it's the elk, the snow, the "winter makes us who we are...." VO... Perhaps it's the soundtrack, either way - it's very nicely done.

Client: Team Canada / Équipe Canada


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.