Advertising agency Adrenalina/NY tapped the talents of Director Steve Ramser and Outside Editor Jeff Ferruzzo to complete the latest commercial campaign for Tecate Light. The fully-loaded spots (two :30 versions) illustrate Tecate's take on "change," highlighting their bold twist on marketing "cerveza."
The first spot enumerates Tecate's impact on "change," featuring triumphant footage of boxing champion Oscar De La Hoya and his contemporaries as he "celebrates bold change" dating back to earlier victories. Dancing hydraulic cars follow and not to mention the unveiling of "Chupacabra." The second spot flows similarly including action-packed clips of pro wrestler Rey Mysterio, followed by a vicious Chihuahua with the bark of a Rottweiler. The commercial concludes with a signature Tecate fashion statement, as a man who has traded in his Versace Tee for a Versanchez tee.