Advertising agency Adrenalina/NY tapped the talents of Director Steve Ramser and Outside Editor Jeff Ferruzzo to complete the latest commercial campaign for Tecate Light. The fully-loaded spots (two :30 versions) illustrate Tecate's take on "change," highlighting their bold twist on marketing "cerveza."

The first spot enumerates Tecate's impact on "change," featuring triumphant footage of boxing champion Oscar De La Hoya and his contemporaries as he "celebrates bold change" dating back to earlier victories. Dancing hydraulic cars follow and not to mention the unveiling of "Chupacabra." The second spot flows similarly including action-packed clips of pro wrestler Rey Mysterio, followed by a vicious Chihuahua with the bark of a Rottweiler. The commercial concludes with a signature Tecate fashion statement, as a man who has traded in his Versace Tee for a Versanchez tee.

Client: Heineken/Tecate Light Airdate: May 2009 Spot Titles: "Changes A" :30, "Changes B" :30 Advertising Agency: Adrenalina/NY President & Managing Partner: Manuel Wernicky Brand Management: Yonathan Bendesky Creative Director: Victor Zeiris Producer: Jose Escobar Production Company: Carbo Films Director: Steve Ramser DP: Federico Barbabosa Executive Producer: Javier Producer: Carol Cohen Editorial Company: Outside/NY Editor: Jeff Ferruzzo Cutting Assistant: Alison Mao Assistant Editor: Erik Emond Executive Producer: Sila Soyer Postproduction Company: Outside/NY Colorist: Marc Ripper Visual Effects Company: Outside/NY Flame: Aniello Zampella Graphics: Riccardo Sinti Audio Post Company: Audio Engine/NY Original Music Piece from Fobia Title: " Revolución sin Manos" Sound Design Company: Outside/NY Sound Designer: Brett Fuchs

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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