Unlike the Vine Society and Generation Twitter where everyone is dumbed down for expediency, TEDx prefer a longer format to communicate a larger idea, and with good reason. They imagine a world in which inept soundbites rule the day and despite all the chatter no real information comes out.

True enough, but I would also argue that because TED doesn't pay its speakers , it holds no value on ideas either. Except of course for monetization, since TED is more than happy to charge upwards of $6,000 a ticket for people to attend.

Nice try, TED.

Creative Agency: Capital C
Chief Creative Officer: Gary Watson
Creative Director: Raul Garcia
Copywriters: Alex Bird, Andrew Payne, Geoff Morgan
Art Directors: Jess Toye, Raul Garcia
Agency Producer: Margaret Callaghan
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Client: Annie Horricks
Production Company: Someplace Nice
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Line Producer: Robbie McNamara
Editorial Company: Married To Giants
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Music/Audio: Grayson Matthews
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Casting: Shasta Lutz, Jigsaw Casting
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.