Epic motivation ad to launch Tekken Six. Rated T for teen. The worlds greatest fighters in every category share their answers to "What do you fight for". Only one does it because he likes to hurt people. Pedro "Little Pete" Duran, Dan "The outlaw" Hardy, Josh Barnett, William "The bull" Sriyapai, Vicente Escobedo, Jason Ellis, Tamir the sumo wrestler, Patricia Manuel, Evander Holyfield and many more fighters are interviewed here.

Client: Namco Bandai Games America, Inc.
Agency: In House Marketing Department + United Front, LLC
Production Company: United Front, LLC - Los Angeles, CA www.unitedfrontfilms.com
Director : Michael W. Abbott
DoP: Alistair McKevitt

Adam Peters (Music + Sound Production)
Subtractive (Post production)
Alain Mazer (Executive Creative Director)
Valerian Bennett (Editor)
Michael W. Abbott (Executive Producer)
Sun de Graaf (Producer)
Writers: Alain Mazer & Michael W. Abbott


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.