English puns in a Swedish ad.

Carpooling, a basketball goal and American accents - all things not commonly found in Sweden. Obviously Tele2 are not targeting the older generation who learned German, and not English, in school.

Agency: Forsman och Bodenfors, Gothenburg.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.