Adland's Commercial Archive

 
 

Kommunal: Get a raise / Be a man - case study (2014) Sweden

Kommunal: Get a raise / Be a man - case study (2014) Sweden

Kommunal just won a bronze for "best integrated campaign led by PR" in Eurobest, for this idea where Anna Nordström, chairwoman of the largest union in Sweden becomes a man to make a point.

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Kommunal: Woman Becomes a Man to Protest Sweden's Unequal Pay

Kommunal: Woman Becomes a Man to Protest Sweden's Unequal Pay

"A Woman Becomes a Man to Protest Sweden's Unequal Pay". And it's not just any woman, meet Anna Nordström, chairwoman of "Kommunal", Sweden's largest Union.

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PlanetFitness - Pilatumba - (2014) :30 (USA)

PlanetFitness - Pilatumba - (2014) :30 (USA)

PlanetFitness celebrates their Judgement Free Zone® (yes, that's a ®), with FIVE MILLION THANKYOU'S and this video of a group doing Pilatumba or kung-fu fighting dancing ladies. I'm scared. Planetfitness is not like this.

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Very Good Manners - Polish Red Cross campaign case study

Very Good Manners - Polish Red Cross campaign case study

The Polish Red Cross feeds a lot of hungry children in Poland, and rely on donations to make this happen. So to encourage more donations among the people who can afford to give - restaurant goers - they made a new way of laying your cutlery o the plate.

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Brita - Cola Rain / Nothing Is Better - (2014) :30 (USA)

Brita - Cola Rain / Nothing Is Better - (2014) :30 (USA)

Brita, the original "down with plastic bottles" campaign idea owners (hear that, Sodastream?) are changing their tactic. They're going after the unnatural.

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Wellpoint - The ABCs of Disease (2014) 5:00 (USA)

Wellpoint - The ABCs of Disease (2014) 5:00 (USA)

Here it is, the full version you've been waiting for. A five minute all-kids original musical, led by Forrest Kline (frontman of powerpop band HelloGoodbye).

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Wellpoint - The ABCs of Disease Teaser (2014) :30 (USA)

Wellpoint - The ABCs of Disease Teaser (2014) :30 (USA)

Another teaser for the extra-long five minute clip of "ABC's of disease".

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Wellpoint - The ABCs of Disease Catch it now! - (2014) :30 (USA)

Wellpoint - The ABCs of Disease Catch it now! - (2014) :30 (USA)

The new musical critics are calling "Just what the doctor ordered!" and "Hilarious" but then again they are "David's mom". This feels like a really long walk for a glass of water. They're telling you to get health insurance.

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