Swap this for a funky cellphone and this ad could run today. We have funky girls singing "in shape!" "In style!" while doing aerobics in brightly coloured leotards. In shape in style Slimteeeeeeeeeeel! This is so fashionable, it hurts.
British Telecom went public and offered shares, but before that they offered this advert, where everyman gets to say what they wanted to know. "I would like to know uuuuuh how much it costs and would I uuuuh have to pay the sum up front".
A remote phone booth is the hero of this ad. It's surrounded by sheep. It's the place the kid bokes to to make a call. It's the way people who live in remote areas can reach the rest of the world. British Telecom is the power behind that button.
For the important business meeting, there's always the car. But if it's even more important, there's the train. Now, if it's really urgent, what could possibly be quicker than an airplane? If it can be said, phone instead.