In 1970 Vince Lombardi, legendary football player, coach and executive, held a speech about "What It Takes to be Number One". That speech is the backdrop to the one million and one things mothers do for their children. They find them to console them after a fight. They works nights to see their babies during the days. They trek to school with them, come rain, snow or shine. They miss their children when deployed far away. They bring home the bacon. The take pride in your every step and achievement. They are there when you need a hug. This is a very different mothers day ad, thanks to the score and Lombardi. It makes tenacious drudgery the stubborn commitment to be heroic. It shows #OneToughMother to make a point - being a mother isn't all hearts and roses. But Mother's day can be.

Teleflora Executive Vice President, Head of Marketing: David Dancer Vice President, Consumer and Florist Marketing: Kelly McKeone Senior Director, Consumer Marketing: Danielle Mason Director, Project Management: Eric Santana Wonderful Agency President: Mike Perdigao Senior Vice President, Digital: Brien Grant Group Director of Experiences: Andrés Conde Associate Creative Director: Meghann Bass Creative Director: Frances Perez Broadcast Producer: Matthew Conrad Executive Producer: Anne Kurtzman Associate Director, Digital Production: Jenni Warsaw Studio M Executive Producer: Mike Mills Director: Bryan Reid Postproduction Supervisor: Mike Cook Director of Photography: Paul Meyers Line Producer: Davin Black Assistant Director: Alex Comery Production Designer: Shel Greb Props: Niko Hovartos Wardrobe: Olivia Hines, Kendal Carse Hair, Makeup: Kathy Highland Editor: Mark Pavia, Saints Assistant Editor: Michael Ofori-Attah, Saints Colorist: Andrew Exworth, The Vanity Mix: Bruce Bueckert, Juice Studios Music, Sound Design: Human
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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