Telenor did a series of ads on how different people communicate, and how some things are different in different countries. In this Japansee lesson, they teach us that if you're late in Japan you should blame it on the electricity. If you give a gift, the time spent on the wrapping is more important than what is in it, and if someone messes up, it's polite to apologize and seize the blame.

Winner of best commercial Silver at Roygalan 209

Camp David Film client: Telenor

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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