Temptations continue their creative hot streak with this holiday ad, featuring a room full of cat-tempting ornaments and Yule joy, and a dozens of cats set free to wreak havoc on it all. Anyone who has ever had a cat will be familiar with the pull that shiny christmas lights have on the little critters, I can't even count how many times I've mopped up broken ornaments from the floor only to hear a small santa being dragged away in another room. The previous ad where they expertly spoofed 1980s music videos for movie soundtracks may have been good, but in my humble opinion this is better. We know the cats are going to tear down the christmas trees, but it's just so satisfying to watch kittens chase a string and that one cat try to eat the toy train. The fact that all cats come running when the rattle of the temptation bag sound is heard is perfect. I trained some of my cats to come when I rang a bell, but every cat in the world will come running when you shake a treat bag or open a can. I am the target market, and I am now reminded to pick up some treats in the vain quest of keeping my holiday decorations alive. I'm pretty sure all of my ornaments will be dead by Dec 22, but I try anyway.

Mars Petcare U.S. Brand: Temptations Project name: "Keep Them Busy" Denise Truelove – Marketing Director Arren Beach – Brand Manager Agency: adam&eveDDB Chief Creative Officer: Ben Priest Executive Creative Directors: Ben Tollett, Richard Brim Creative Team: Alex Lucas, Jon Farley Agency Producer: Patrick Cahill Planner: Jessica Lovell Managing Partner: Fiona McArthur Account Director: Jaimee Kerr Interactive Partner: Simon Adamson Social Media Strategist: Jessica Taylor Media agency: MediaCom/Starcom U.S. Production company: Rogue Films Executive Producer: James Howland Producer: Jess Wylie Director: Sam Brown Cinematographer: Alex Barber D.O.P: Alex Barber Editing Company: Final Cut Editor: James Rosen Post Production: The Mill Post Producer: Tom Manton VFX Supervisor: Jonathan Westley Colourist: Seamus O'Kane Music Supervisor: Tom Stanford Audio Post Production: Factory Soundtrack name and composer: "Deck The Halls," Smith & Western Music/Sydney
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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