This video was done by DDB Chicago with Proximity Canada heading up the Facebook page.

"Work it Kitty," is more than just a video by Alex Gaudino ft. Taboo. It's part of a larger campaign leading to the workitkitty.com Work It Kitty website.

It's also got its timeline crossed. Because it's feeling very 80's but the music is very 90's. Still, if this were a music video that didn't end with a fifteen-second spot, it would have been somewhat better. But it seems like the client shoehorned the messaging in, rather than allowing us to have fun and go to the website on our own. Too bad.

Also isn't it a bit late to be doing stuff with cats? Especially when it's coming from a company that makes stuff for cats? You'd think they'd have been on this long ago.

Client: Mars Canada Inc. TEMPTATIONS® All Natural Treats Creative Agency and Website: DDB Chicago Production Company: Biscuit Filmworks Director: Andreas Nilsson Managing Director: Shawn Lacy Music Video Seeding: Ultra Music Public Relations: Fleishman-Hillard Toronto Media Buy: MediaCom In-Store Marketing / Direct-to-Consumer Sampling: MatchIgnite Facebook: Proximity Canada
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Kissmekatey's picture
    Kissmekatey

    The workitkitty website is now some sort of scam site talking about credit cards. Those websites never stay up long, do they?

    May 15, 2017

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