This video was done by DDB Chicago with Proximity Canada heading up the Facebook page.

"Work it Kitty," is more than just a video by Alex Gaudino ft. Taboo. It's part of a larger campaign leading to the Work It Kitty website.

It's also got its timeline crossed. Because it's feeling very 80's but the music is very 90's. Still, if this were a music video that didn't end with a fifteen second spot, it would have been somewhat better. But it seems like the client shoehorned the messaging in, rather than allowing us to have fun and go to the website on our own. Too bad.

Also isn't it a bit late to be doing stuff with cats? Especially when it's coming from a company that makes stuff for cats? You'd think they'd have been on this long ago.

Client: Mars Canada Inc. TEMPTATIONS® All Natural Treats
Creative Agency and Website: DDB Chicago
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Music Video Seeding: Ultra Music
Public Relations: Fleishman-Hillard Toronto
Media Buy: MediaCom
In-Store Marketing / Direct-to-Consumer Sampling: MatchIgnite
Facebook: Proximity Canada


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.