If you don't have the dream, you don't fly. Dream with fire. I dreamed I did tequila with the gods. Uh, whut? I wanted to like this ad, but there were so many ideas crammed in to it. Initially I thought they were talking about dreams as in dreaming big and likening that to the way they made Avión which would have been one idea. But then we're off on this tangent about high elevation and drinking with gods and I kinda lost the plot because it reminded me of Matthew Mcconaughey rambling, and then I thought maybe someone spiked my tequila with something because the voice over was being repeated over some kind of walkie talkie at some point and then I was climbing up a big hill but then all of a sudden I was leaving da club. Then I started thinking-- if this is an ad for tequila, should they really be showing somebody driving this much? Also, since when are we "doing," tequila like it was ayahuasca?
Creative Credits: Tequila Elevado a un Arte Brand: Tequila Avión Founder: Ken Austin President: Jenna Fagan Brand Manager: Martin Williams Production Co.: RSA Films Director: Jake Scott Executive Producer: Jules Daly Executive Producer: Tracie Norfleet Producer: David Mitchell DP: Chris Soos Production Designer: Hania Robledo Production Service Company: The Lift/Mexico City Agency: Opperman Weiss Writer: Paul Opperman Creative Director: Antonio Navas Managing Director: Julian Shiff Executive Producer: Mark Johnston Account Supervisor: Alexa Beck Editorial Co.: Bug Editorial Editor: Andre Betz Executive Producer: Caitlin Grady Color: The Mill NY Colorist: Fergus McCall Senior Color Producer: Natalie Westerfield VFX: Blacksmith Flame Artist: Danny Morris Executive Producer: Charlotte Arnold Producer: Noah Tavlin Music: Elegant Too Music By: Chris Maxwell, Phil Hernandez Mix: Heard City Mixer: Cory Melious Managing Director: Gloria Pitagorsky Producer: Sasha Awn