If you don't have the dream, you don't fly. Dream with fire. I dreamed I did tequila with the gods. Uh, whut? I wanted to like this ad, but there were so many ideas crammed in to it. Initially I thought they were talking about dreams as in dreaming big and likening that to the way they made Avión which would have been one idea. But then we're off on this tangent about high elevation and drinking with gods and I kinda lost the plot because it reminded me of Matthew Mcconaughey rambling, and then I thought maybe someone spiked my tequila with something because the voice over was being repeated over some kind of walkie talkie at some point and then I was climbing up a big hill but then all of a sudden I was leaving da club. Then I started thinking-- if this is an ad for tequila, should they really be showing somebody driving this much? Also, since when are we "doing," tequila like it was ayahuasca?

Creative Credits: Tequila Elevado a un Arte
Brand: Tequila Avión
Founder: Ken Austin
President: Jenna Fagan
Brand Manager: Martin Williams
Production Co.: RSA Films
Director: Jake Scott
Executive Producer: Jules Daly
Executive Producer: Tracie Norfleet
Producer: David Mitchell
DP: Chris Soos
Production Designer: Hania Robledo
Production Service Company: The Lift/Mexico City
Agency: Opperman Weiss
Writer: Paul Opperman
Creative Director: Antonio Navas
Managing Director: Julian Shiff
Executive Producer: Mark Johnston
Account Supervisor: Alexa Beck
Editorial Co.: Bug Editorial
Editor: Andre Betz
Executive Producer: Caitlin Grady
Color: The Mill NY
Colorist: Fergus McCall
Senior Color Producer: Natalie Westerfield
VFX: Blacksmith
Flame Artist: Danny Morris
Executive Producer: Charlotte Arnold
Producer: Noah Tavlin
Music: Elegant Too
Music By: Chris Maxwell, Phil Hernandez
Mix: Heard City
Mixer: Cory Melious

Managing Director: Gloria Pitagorsky
Producer: Sasha Awn

Commercials: 
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Comments (1)

  • Dabitch's picture
    Dabitch

    Seemed more like a withdrawal dream. And that would make sense. Seriously, the one thing that bothered me was the walkie-talkie callback. He's tripping as he has tequila at the bar, which is shown as a hunt for the great tequila. But the walkie-talkie got annoying.

    Jun 01, 2016

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.