Creative Director Andrew Montague of MPC Creative has earned a coveted Young Director Award nomination, having recently teamed up with agency The Sherry Company to create a beautiful film for Tequila Tromba. ‘Tromba Journey’ is a CG adventure that follows the tequila’s production process via finely rendered floating islands representing every step between the Jalisco Mountains and the shining cities of the world.

“This project was an exciting opportunity to tell the Tromba story and create a world and mythology around the brand itself,” explains Montague. “I wanted to capture the intimate scale of Tromba’s operations as well as their authentic approach to making tequila. By connecting each floating world to the other via a waterfall, a barrel and a plane, we could flow smoothly and follow the journey of Tromba from beginning to end.”

The Sherry Company Producer James Sherry recalls, “When we started the Tromba spot, I explained to Andrew our plan to change people’s perceptions of tequila by promoting the highlands. We talked about the culture and beautiful landscape of the region, and it was then that we formed the idea for this spot. MPC did an incredible job of bringing our collective vision to life.”

The results of the Young Director Awards 2013 will be announced during the Cannes Lions Festival.

Brand: Tequila Tromba
Spot Title: “Tromba Journey” (:30)
Date: June 2013

Agency: The Sherry Company
Producer: James Sherry

Production Company: MPC Creative
Creative Director: Andrew Montague

Managing Director: Justin Lane
Executive Producer: Justin Brukman
2D Animators: Graeme Revell, Jacob Fradkin
2D Compositors: Carl Fong, Sang Lee
3D Supervisor: Dean Robinson
3D Leads: Andres Weber, Corey Langelotti

Music and Sound Design: Silencio
Executive Producer: Gin Welsh
Composer and Sound Design: Jeremy Yang and Piers Burbrook De Vere


about the author

TRUST TRUST is a communications company specializing in partnerships with agencies, tech cos, startups, content studios and other small to mid-sized brands.

Leave a comment