Tesa is an adhesive tape that allows people to avoid damage to their walls by using hammers, nails and drills. Despite this a lot of people are unfamiliar with Tesa's benefits. So FCB Milan created Save a wall. In which they had outdoor walls "run away," because they can't take the abuse any more. Lines like "Help I've run away from home after years of being tortured by an amateur interior decorator," were hung around town where the walls used to be. The take away being a wall has no choice, but you do.
I am hoping something here is lost in translation because in English the lines sound like they were actually written by an victims of domestic abuse. Maybe in the native tongue it's a lot more tongue-in-cheek. Right?

Ad Agency: FCB Milan, Italy CEO & CCO: Pietro Maestri ECD: Fabio Teodori ACD: Gianluca Belmonte Art Director: Fabio Mazzucchelli Copywriter: Michele Vicari Strategic Planner: Paolo Costella Account Director: Claudia Moscato Account Manager: Ilaria Vita AV Production Manager: Cristina Nardi Print Production Manager: Nicoletta Prada Cdp: STUDIO CATTELAN Case Film Director : Marco Mulas Fotografia: Stefano Cattelan Scenografo: Sergio Alfredini Producer: LULE PRODUCTION Editor: Gabriele Fonseca