Problem: people don't have time to visit Tesco & shop for food. Insight: people hang around the subway a lot as they commute. Solution: Take the store to them by plastering posters of product shelves all over the subway, and have people stroll around "shopping" by selecting the QR codes of their products using their smart phones. At checkout, they can chose to have their selected groceries delivered or pick them up at their Tesco of choice. Clever. So very clever.

Note! This ad won the Grand Prix media lions 2011. Kudos!

Advertiser/Client: TESCO Producto: RETAIL Entrant Company: CHEIL WORLDWIDE Seoul, KOREA DM/Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA Executive Creative Director: Joungrack Lee Art Director: Youna Chung Art Director: Youbin Bang Art Director: Yeonjoo Lee Copywriter: Misu Yi Photographer: Skyteam Illustrator: Sungmin Jee Account Manager: Joowon Han Creative Director: Youna Chung Computer Graphic: Moon & Sun

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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