In April, Tesco Malaysia launched its “Quick Q” campaign at all its 39 stores nationwide. The campaign was part of its initiative to aggressively reduce queuing time for customers at its check-out counters.

It involves a green-line in front of the checkouts that makes it easy to see when more checkouts need to be opened.

If a queue extends beyond the “green-line”, the Tesco Quick Q traffic controller will open another checkout and guide its customers to the new checkout counter.

Agency: BBDO Malaysia Production House: Luminous, Malaysia Director: Brad Hogarth ECD: Richmond Walker Copywriter: Farah Bianca Art Director: Sharin-shazlina Agency Executive Producer: Hong Nyok Hwa Agency Producer: Jan Teoh Account Manager: Junisa J Sidek Production EP: Karen De Silva Producer: Brenda Lee Production Design: Bryan Nys and Chee Kong DOP: Alvin Lee

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