In April, Tesco Malaysia launched its “Quick Q” campaign at all its 39 stores nationwide. The campaign was part of its initiative to aggressively reduce queuing time for customers at its check-out counters.

It involves a green-line in front of the checkouts that makes it easy to see when more checkouts need to be opened.

If a queue extends beyond the “green-line”, the Tesco Quick Q traffic controller will open another checkout and guide its customers to the new checkout counter.

Agency: BBDO Malaysia
Production House: Luminous, Malaysia
Director: Brad Hogarth
ECD: Richmond Walker
Copywriter: Farah Bianca
Art Director: Sharin-shazlina
Agency Executive Producer: Hong Nyok Hwa
Agency Producer: Jan Teoh
Account Manager: Junisa J Sidek
Production EP: Karen De Silva
Producer: Brenda Lee
Production Design: Bryan Nys and Chee Kong
DOP: Alvin Lee

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