WHat do you do when everyone in the country is talking about the Iranian threat, and none worry about the commons cold? Use a bit of punny humor to make Alrin synonymous with the Alrinian threat, ie a nose clogged full of bad snot.

Credits for TEVA- Alrin – Café + Taxi Ad agency: ACW Grey Tel Aviv Executive Creative Director: Tal Riven Creative Director: Idan Regev Copywriter: Kobi Cohen Art Director: Karin Gross Client Manager: Anat Leventon Supervisor: Hila Amrani Account Manager: Shay Sharbaf Planning Manager: Nir Duer Planning: Sagi Iskovich Production Manager: Meital Tzoref Producer: Nurit Rimon Illustration: Gal Shkedi Animation Directors: Gal Shkedi & Itamar Barak Production company and post house: Snowball Post Production Producer: Michal Forti

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.