To celebrate a collab between Teva and Danish men's fashion brand Han Kjøbenhavn , Fitzroy Amsterdam created this spot shot in Copenhagen and set to The Quitter by Robert W Service. Determination-the main theme of the poem-is what drives both the sandal brand and the high fashion brand. Fair enough. But if you try to analyze what you're watching too closely, it seems more like an even more post apocalyptic version of the sci-fi nightmare Logan's Run starring models.
Client: Teva : Barry Schmits, Priscilia Streefkerk Concept : Fitzroy Amsterdam x Han Kjøbenhavn Production : Nobody Danmark x Fitzroy Amsterdam Director : Jeppe Kolstrup DOP : Frederik Säll Producer : Claus Moller 1.AD : Lachlan Forbes1.AC : Kenneth Gaffer : Martin Riello Set/Props Designer : Joshua Beckford Stylist : Bjørg Frellesvig Make-up : Marianne Rud Production Assistant : Kristian Pugholm Editor : Peter Brandt Colourist : Norman Nisbet Vfx : Andreas Blinkenberg Sound Design : Lars Bo Music : Kasper Bjorke