Here's an interesting stunt from Lowe Roche for TFO, the French cultural and educational television network in Ontario. During the festival d'Opera in Quebec, they built this little 'piano' connected to live opera singers. When you jumped on the rights keys, the opera singers sang the note that corresponded. Anyone could create music, and the conducted made the singers do a little bit from Carmen.

Agency: Lowe Roche Client: TFO Executive Creative Director: Sean Ohlenkamp Associate Creative Director: Gail Pak Copywriter: Jordan Gabriel Agency Producer: Caroline Wrinch Production House/Post Production: 1ONE Producer: Marc Andre Gilbert Director/Editor: Antony Ayotte Sound Supervisor/Designer: Yan dal Santo Music House: Apollo Studio

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.