Thailand is second in the world when it comes to nasty motorcycle accidents. Problem is, when you're thrown from your motorcycle you often lose consciousness, so it's impossible to call for help. Introducing: HELPMET. The first helmet that calls for help when you are unconscious. Each HELPMET is linked to an SIM card number containing all the information the rider has entered. When an impact occurs and the driver loses consciousness, an SMS alert is sent to emergency services as well as contacts. Really cool idea-- but what if your phone is damaged, too? Will it still work?

Client : Thai Health Promotion Foundation Advertising Agency : BBDO Bangkok Chief Creative Officer : Suthisak Sucharittanonta Executive Creative Director : Anuwat Nitipanont Creative Director : Pitha Udomkanjananan Art Director : Nattagorn Thairattanasuwan Copywriter : Manamai Rodpetch Client Service Director: Vasanai Pakapongpan Account Director : Tanyawan Wongapichart

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.